The Dip

This week I’m just coming out of the dip

The dip is what we go through as a creative person to get to the good stuff

It’s the times when everything seems too difficult

You just feel like giving up

Seth Godin popularised the term in his book of the same name

The excellent book by the prolific Seth Godin

Since reading that book, I’ve become acutely aware of the dip when it comes

There are many dips and each one is part of a much bigger dip we travel through on our creative journey

The destination is the other side of the dip but of course we never really get there

There is always another one just over the other side

That’s ok though

The dip is where all the best work comes from

It’s those times when creating is the last thing we want to do

Those days when you’ve been slogging away at the day job and all you can think of is a nice cold beer

The times when plonking yourself down in front of Netflix feels like the only option

That’s when the most extraordinary ideas come out

It’s the ability to work through the dip

When it’s so much easier to give up

That’s when we make the most progress.

If we only work when we enjoy it

It would be a very rare event

Luckily by working through the dip

We hit upon those enjoyable moments more often

We create the conditions for enjoyment to happen

#beboldbebravebeunique

Darien